WHY I RUN - Alzheimer’s Society

ROLE - Senior Content Creative - Leading ideation, conceptualising and producing. Key Stakeholder.

A passion project that I wrote, storyboarded and produced on a subject very close to my heart for the Alzheimer’s Society - UK. Created over 2 very cold days and nights in striking Welsh locations by a team of passionate creatives with the freedom to express themselves, creating a connection with the audience and an experience that will forever give us a lifelong bond.