DANONE
ROLE - Creative Director - Overseeing everything from strategy and pitching to conceptual ideation, production, directing through to delivery.
Working in partnership with Danone to launch a digital push to support its allergy-friendly children’s product range, Marty’s. Developing the brand character Marty, an alien who lives on planet Zaddja and searches the universe for allergy-friendly foods.
Bespoke content was created for social, marketing and PR channels from recipes to product launch to top tips for allergy impacted families and back again. The site includes a unique Marty’s Allergy Card feature, which allows parents and children to create and print out their own personalized allergy card, including their allergies and contact details, which can be clipped on to a bag or carried with them.
Empower the children, support the parents.
