POKEMON
ROLE - Senior Content Creative /Director/Editor - Working alongside the creative team to pitch, conceptualise edit and deliver.
Pokemon was a big part of my childhood, in playgrounds with friends, late at night during sleepovers. Working alongside my creative director on the initial concept, storyboard, animatic and pitch we were tasked with creating a TVC promoting the new suite of Pokemon products coming to market. We created an age old narrative that would cross borders and resonate with all ages through nostalgia, community, family and most importantly, fun. No-one’s left behind when playing Pokemon. Gotta catch ‘em all!
Attending the shoot and assisting the director in shot completion, duration alongside creating an onsite edit from rushes allowed us to create efficiency whilst also being agile enough to amend our timings and narrative accordingly. Heading up the post production process as the online editor and actioning feedback across different timezones from multiple stakeholders and adhering to very strict brand guidelines gave me the opportunity to grow as a creative who is bound by his craft and passion through attention to detail.
