SONY PICTURES UK
ROLE - Global Creative Director - Overseeing everything from pitching to conceptual thinking through to delivery.
A long lasting relationship with Sony Pictures UK has given me the opportunity to develop dynamic media campaigns across some of their biggest releases including guardianship of the Spider-man franchise (I’m a big fan!). For the larger campaigns I would be involved in scripting and directing voice-over sessions for the client, creating consistency and capturing messaging and CTAs which would support the wider lifecycle of the title/s, from initial home entertainment release to franchise call outs and seasonal marketing moments. Creating bespoke edits, design and content across digital, radio, social media and retailers which brought the drama, excitement, narrative and iconic characters into everyone’s homes.
Alongside these campaigns I have been highly involved in their regional B2B campaigns across the scripted and unscripted formats and TV teams. Building creative strategies and running global brainstorms to help position and market their titles across CEEMA, EMEA and WE.
GLOBAL ENTERTAINMENT AWARD - BEST IN CLASS AV - SPIDER-MAN ACROSS THE SPIDER-VERSE - SPIDERPUNK
BASE AWARD - CAMPAIGN OF THE YEAR - SPIDER-MAN - NO WAY HOME
