UNIVERSAL PICTURES INTL
ROLE - Global Creative Director - Overseeing everything from pitching to conceptual thinking, team management through to QC and delivery.
Partnering with Universal Pictures international to create a collection of bespoke assets for their home entertainment titles for PEW alongside a variety of spots including social, digital and broadcast that were localised across 10 markets in EST & VOD windows.
Working with the theatrical spots and asset toolkits, i strategically created a cohesive direction that continued that visual narrative that would translate well across the various regions. Directing voiceovers and pitching concepts that were platform specific ensured the transcreation part of the media campaigns remained fresh and consistent.
The core campaign messages centred around watching at home, again and again. Whilst tapping into moments around movie night and that shared viewing experience with friends, loved ones and family ensuring our messaging and tone differentiated from theatrical.
