WARNER BROS US
ROLE - Global Creative Director - Overseeing everything from pitching and strategy through conceptual thinking to delivery.
Forging a strong partnership with the Home Entertainment team at Warner Bros US has given me the opportunity to work across many exciting titles over the years, spearheading the process from RFP to pitch through to delivery. These award winning campaigns were carefully curated as social first assets that are tailored to the audience and the social channels across organic and paid placements.
My passion for the entertainment industry and conceptual thinking runs through every fibre of ideation and execution in these large campaigns. Strategically harnessing the EPK’s, BTS, talent interviews , their characters, narrative and visual drivers of the movie. I thrive in building innovative creative that differentiates from the theatrical campaign and embodies the filmmakers’ vision, stimulating audience participation and cultural relevance and impact.
The opportunity to have my work signed off by filmmakers across iconic franchises and successful movies including Westworld, The Oceans Trilogy, The Green Mile, Baz Luhrmann’s Elvis, Barbie and Beetlejuice Beetlejuice to name a few, has further inspired me to thrive and champion the craft and creative process I hold very dear to my heart.
CLIO AWARD - SOCIAL MEDIA CAMPAIGN - SILVER - ELVIS
CLIO AWARD - SHORTLIST - BARBIE
GLOBAL ENTERTAINMENT AWARD - BEST SOCIAL MEDIA CAMPAIGN - REGIONAL & GLOBAL - BARBIE
